Following a successful management buy-out from its parent company Bhs, this was an opportunity for the directors of the business to update and inform its stakeholders of the on-going phased recovery programme set out the previous year. We designed the report to reflect the companies’ vision to be the leading specialist retailer for

mothers-to-be and parents of young children. The focus is on elegant, uncluttered page layouts, use of white space to create calmness and readability while the scale of the photography is varied to emphasise the companies’ dynamism and confidence going forward.