In 1999 we developed a visual look and feel for the newly formed NESTA – an independent public body established to support and promote talent, innovation and creativity. The look helps communicate the importance of conceptual thinking, radical ideas and different perspectives. The first Summary Annual Report and Accounts – ‘Work in Progress’, uses this visual language to

illustrate the design process of the document itself – complete with page plan, rejected design concepts and hand-written notes to us from the Communications Director! The emphasis throughout is on the nurturing of creativity, vitality and individuality, evoking an organisation that, while still learning and planning, is at the beginning of a great adventure.