The Notting Hill Carnival was a key opportunity for our client, Release – a voluntary agency offering a range of specialist services to professionals and the public concerning drugs and the law – to raise it’s profile amongst an audience of around 400,000 people. We designed high-impact campaign

materials including leaflets, banners, fly-posters and backstage-pass style ID-badges worn around the neck. The striking abstract visual language and distinctive °C symbol were prominent on all applications.