A successful re-branding doesn't necessarily mean you throw out the good with the bad...

Sonardyne – pioneers in underwater navigation, positioning and communications – needed to update their visual identity and asked TruthStudio to help. A detailed brand-audit revealed to us that the existing Sonardyne mark had a great deal of perceived brand value amongst its existing audiences both internally and externally. However it also highlighted

many inconsistencies of its use in size, colour, positioning and styles wherever the mark had been applied. Fine tuning and retaining the mark was just part of our job in our on-going re branding, manage-ment and implementation of the Sonardyne brand.

We are actively involved, and work closely with the Sonardyne Marketing and Communications team, across all aspects of the organisations’ corporate and visual identity.