Background

#StreetArtHeroes was conceived and curated by Garry Hunter at Fitzrovia Noir Community Interest Group. Over eighty days, a dozen urban artists from around the world brought their unique vision to the north of the Wear and south of the Tyne, leaving permanent artworks for everyone to access and enjoy.

Our creative approach

In addition to creating a strong, evocative over-arching logotype for the project, TruthStudio were commissioned to produce an easy to follow way-finding system which would help people locate and navigate the 30 installations across the 20 locations in the region.

As part of our research we visited all 20 locations across all seven districts of the South Shields and Sunderland region – from vast warehouse walls in St Peters, beach shelters in Roker to farms and old quarries in Marsden. We then carefully mapped the areas in detail – complete with a colour coded key system, local transport links, street networks and landmarks which covered all the installations.

Results

The completed project was a series of seven beautifully designed and printed, pocket-sized guides which were enclosed in an outer slip-case. The guide booklets were designed to be removed and replaced individually – so the user needn’t carry the whole pack if only visiting one location.

The guides provide biographies of each artist, a short summary of the location and brief synopsis of the individual artworks to be discovered there.