KADA Research
Rebrand
Background
When KADA Research approached TruthStudio for a brand ‘refresh’ the only visual asset they possessed was their logo, which had already been in use for over 10 years.
Our starting point for the rebrand was to modernise the existing logotype to make it more distinctive, recognisable and contemporary. We updated it’s primary colours and collaborated with KADA to devise an effective tagline.
Our creative approach
We collaborated and co-ordinated with their Leadership Team to rationalise their client reporting and research collateral into three sectors: People, Skills & Inclusion; Business & Innovation; Places & Environment. We then applied the same design language and architecture across all of its internal communications.
We devised clear and concise brand guidelines – invaluable for the KADA team as they created visual collateral in-house and we worked closely with their incumbent web developers to ensure the new brand was interpreted and implemented precisely. The new identity was applied across all of the brand’s touchpoints – both its verbal and visual ‘tone-of-voice’; from social media to event collateral; interior design to corporate stationery.
Results
The new B2B brand strategy has had been received emphatically and positively by both employees and clients alike. KADA are now able to create and produce much of their ongoing visual collateral in-house so they can continue to create ‘stories’ and deliver a creative expression that always supports the brand authentically and precisely.
Our decade long partnership with TruthStudio, culminating in our new visual identity, has transformed our business. Michael takes the time to understand our requirements and those of our diverse client base. They identified our values – challenged us to be bold, innovative and impactful – and captured the spirit of our organisation. As MD, they have encouraged me to implement a consistent brand philosophy and ensure my team understand the importance of our visual ‘tone-of-voice’. Whether you’re a startup wanting brand creation, or an established business looking for a brand re-fresh and a new, exciting creative strategy with clarity and purpose, you should talk to TruthStudio.
Karl Dalgleish, Founder and Managing Director
Project Scope
- B2B strategic proposal
- Naming/ corporate tagline
- Responsive brand mark
- Visual identity
- Print/ digital collateral
- Print/ digital collateral templates
- Event collateral
- Corporate stationery
- Website re-design
- Powerpoint templates
- Graphic icons
- Interior branding
- Branding guidelines
