Background

Originally part of the family estate and farm, the vineyards were created from three 10-acre paddocks where, during the 1970s-80s, their father John, a successful racehorse owner, had once grazed his prized thoroughbreds. After John’s passing the fields lay fallow.

In 2019 the siblings decided to cultivate and plant the paddocks with Bacchus vines and establish the vineyard. With the first grape crop due for harvesting in late 2022, TruthStudio were invited to create a brand identity for the fledgling business.

Our creative approach

Brand is the story…

We built the brand identity around a cherished, emotive family keepsake of an embroidered cross-stitch of John’s racing colours and developed a unique, personalised monogram letter ‘L’ – for Liza – to express the family-oriented, spirit and honesty of the business – while visually recounting the vineyards’ ancestral narrative of how it came to be.

Results

Design is the storytelling…

The UK wine industry has benefitted from a multitude of socio-economic factors – in particular a post Covid-era desire to buy local and support local businesses. In a relatively small but crowded market, it was crucial then that our approach had impact, immediate cut-through and was highly memorable.

We avoided the generic cliches common across the industry and chose to adopt and build on the visually succinct, uniquely-personalised and distinctive brand mark, aiming to adapt its application and expression across all brand touchpoints.