Background

The Children’s Media Conference’s activities culminate in the annual event of the same name. It attracts delegates from across the industry, across the world – from film, TV and radio, to interactive media, games and licensing – to meet buyers, potential business partners or clients and share insights through networking opportunities and information exchanges.

Our creative approach 

Successful event branding has to tread a fine line between re-engaging existing audiences already familiar with who you are, what you do and how you do it – with the need to reach newcomers who perhaps might be unaware of your influence or significance within the industry.

TruthStudio have branded the CMC event every year, for the past 14-years. It is the largest, most important International live event for anyone involved in content for kids. In early 2023 CMC announced their conference theme: ‘Power Up!’

We proposed the ‘colour splash’ to express the power, energy and impact of the return of the 2023 Conference as a fully ‘live’ event – following the preceding 2-years of restrictions to public gatherings, due to the covid pandemic.

Results 

The 20th conference in 2023 attracted over 1,000 delegates from across the children’s industries – and from a range of countries worldwide – the largest attendance post-covid. The Conference App had the most downloads of any previous year. The vibrant and consistent branding we created across all areas of the event was crucial in raising CMC’s international profile and contributed to its offer of great content, great networking opportunities to meet buyers, potential business partners or clients.